About

The Thread brand celebrates the continuous flow of tradition and culture throughout time, from the past to the present and into the future.

The company was founded by two friends with a vision to bring modern mastery and contemporary aesthetics to traditional Gulf Arab attire and lifestyle accessories. Beyond its literal association with fashion, the name was inspired by the invisible threads that form the fabric of life. The threads that are the connections between everything. Between the historical and the contemporary. Between tradition and innovation. East and West. Human and nature. Art and life. The connections between everything that together comprise the graceful sophistication of modern life. From the past Thread has inherited a proud culture, full of tradition, and it is with emotional respect that Thread endeavours to connect this heritage with the present. To connect traditional craftsmanship with contemporary design. To connect time-honoured values with the lifestyles of today, and in so doing, inspire stronger bonds between what has gone before and what is envisioned for tomorrow. In the creation of a modern aesthetic which pays homage to all that has been inherited, Thread has gathered together talented craftspeople, sourced and tested the finest materials available, and selected complementary products from partners who share Thread’s pursuit of perfection. At the heart of Thread’s expanding range of apparel and lifestyle products is the aim to improve on traditional processes and techniques by embracing innovation. A perfect synthesis of heritage and modernity.